Outdoorplay Partners With Sidecar

Outdoorplay has partnered with Sidecar to deliver online shopping ads on Google and Bing search engines as well as Facebook.

Sidecar’s machine-learning platform learns and adapts to real-time trends on desktop, tablet and mobile devices. “We are looking forward to seeing Sidecar’s technology and market leadership in action,” said Outdoorplay founder Tree Trujillo.

Outdoorplay advertises on a wide variety of digital channels in an effort to offer customers seamless access to quality outdoor gear, including kayaks, SUPs, rafts, carrying racks, camping gear, climbing gear and apparel.